Donni

DONNI (short for founder Alyssa’s late father, Donald) has been serving up “comfy chic” long before sweatpants were high fashion. Born in Los Angeles in 2009, this female-founded brand started with snugly scarves and grew into a full collection of elevated everyday essentials. Each piece – from waffle-knit sweats to breezy button-ups – is designed to be easy to wear, hard to take off (their words and every customer’s sentiment). Everything is made locally in LA with high-quality fabrics and a whole lot of love. They even plant a tree for every order placed, because looking good and doing good should go hand in hand. If you’ve ever wanted to stay in pajamas all day and still look fabulous, DONNI has you covered (literally).