DONNI (short for founder Alyssa’s late father, Donald) has been serving up “comfy chic” long before sweatpants were high fashion. Born in Los Angeles in 2009, this female-founded brand started with snugly scarves and grew into a full collection of elevated everyday essentials. Each piece – from waffle-knit sweats to breezy button-ups – is designed to be easy to wear, hard to take off (their words and every customer’s sentiment). Everything is made locally in LA with high-quality fabrics and a whole lot of love. They even plant a tree for every order placed, because looking good and doing good should go hand in hand. If you’ve ever wanted to stay in pajamas all day and still look fabulous, DONNI has you covered (literally).

The Primary Essentials is the Brooklyn shop where mundane meets magical. This independent boutique (opened by tastemaker Lauren Snyder) elevates primary essentials of daily living through exquisite design. Shelves are lined with things like hand-thrown ceramics, small-batch apothecary goods, linen kitchen towels, and coffee table books – each item carefully chosen to bring beauty to routine. The style is minimal but warm, with an emphasis on craftsmanship and materials that age gracefully. Whether you’re picking up a scented candle or a stoneware mug, you know it’s going to become your new favorite thing. It’s everyday living, but profoundly prettier.