Juem

Location: Australia

Juem is an Australian intimates label proving that comfort and sexiness can coexist in one super-soft package. Founded in 2018, Juem offers organic cotton lingerie, loungewear, and even maternity wear designed to make women feel confident and totally at ease. Their bralettes, undies, and cozy dresses are all GOTS-certified (so your skin and conscience can breathe easy), and they’re cut to flatter whether you’re rocking a baby bump or just craving all-day comfort. Plus, Juem gives back through 1% for the Planet, because caring is always in style. In short, these are the kind of undies you’ll want to live in – chic, cheeky, and gentle in all the right ways.