Juem is an Australian intimates label proving that comfort and sexiness can coexist in one super-soft package. Founded in 2018, Juem offers organic cotton lingerie, loungewear, and even maternity wear designed to make women feel confident and totally at ease. Their bralettes, undies, and cozy dresses are all GOTS-certified (so your skin and conscience can breathe easy), and they’re cut to flatter whether you’re rocking a baby bump or just craving all-day comfort. Plus, Juem gives back through 1% for the Planet, because caring is always in style. In short, these are the kind of undies you’ll want to live in – chic, cheeky, and gentle in all the right ways.

Cinnamon Baby is an Australian children’s brand making pint-sized fashion a big deal. Launched in Melbourne during 2020 (because what better time to start a baby brand than a pandemic?), it’s all about unique, locally designed styles that are as adorable as they are durable. Each piece is crafted from high-quality, soft fabrics to keep kiddos comfy and parents happy, and everything is made ethically with an eye on sustainability (eco-friendly packaging, fair production – the works). From mini surfer tees to cozy knit rompers, Cinnamon Baby proves that even the tiniest wardrobes can make a stylish, feel-good statement.